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Inside Quest

Roadblocks, influences, lessons learned, and rules to live by are the meat of Inside Quest. Our goal is to arm the audience with the tools they need to discover and WALK their own path to success. Inside Quest brings together the conversational enthusiasm of a podcast with the intention and structure of a Charlie Rose-style talk show. Please follow us across our various social media platforms below and we'll see you every Friday!
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Oct 7, 2015

This week on Inside Quest I picked the brain of a man whose brilliance resides at the intersection of psychology, technology and business. He’s made great strides toward understanding why we’re so addicted to the little pieces of glass, plastic and metal we call smartphones – and more directly, the apps we cannot put down. Nir Eyal is the author of the bestselling “Hooked: How to Build Habit-Forming Products” as well as a regular contributor to Forbes, Tech Crunch and his own fascinating blog Nir and Far.

He sold his first company before graduating from Stanford Business School and has gone on to sell yet another company before switching gears to study the psychology of addictive technology and how understanding the patterns of addictive behavior is key to crafting positive change in the world.

Nir Eyal is one of those rare people who’s doing incredibly original, incredibly important work at the intersection of passion and skill. You can tell within seconds that he cares deeply about his work. He’s been dubbed a techno prophet by MIT Technology Review and I thoroughly enjoyed speaking with, challenging and absorbing Nir’s philosophies.

WHAT YOU'LL LEARN
  1. Understanding how habits change our behavior.
  2. The four hooks that form habits.
  3. The psychology behind why a “feed” works.
  4. The Types of triggers that cause us to act.
  5. What is the mother of habit-forming technology.
  6. How small behaviors can form healthy habits.
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