This week on Inside Quest I picked the brain of a man whose brilliance resides at the intersection of psychology, technology and business. He’s made great strides toward understanding why we’re so addicted to the little pieces of glass, plastic and metal we call smartphones – and more directly, the apps we cannot put down. Nir Eyal is the author of the bestselling “Hooked: How to Build Habit-Forming Products” as well as a regular contributor to Forbes, Tech Crunch and his own fascinating blog Nir and Far.
He sold his first company before graduating from Stanford Business School and has gone on to sell yet another company before switching gears to study the psychology of addictive technology and how understanding the patterns of addictive behavior is key to crafting positive change in the world.
Nir Eyal is one of those rare people who’s doing incredibly original, incredibly important work at the intersection of passion and skill. You can tell within seconds that he cares deeply about his work. He’s been dubbed a techno prophet by MIT Technology Review and I thoroughly enjoyed speaking with, challenging and absorbing Nir’s philosophies.